How to Leverage Influencer Marketing for Those who are Not on Social Media

In India, today, incorporating influencer marketing into your strategy gives a plethora of options to choose from – bloggers, journalists, writers, company stakeholders, industry bodies, and the list goes on. Social media has made the process of reaching out to these people relatively faster and easier. While engaging with influencers online is one thing, should you consider connecting them with your audience who are offline?

The answer is – yes, why not!

An influencer is someone who talks about your brand, and through their word-of-mouth promotion, generate action rather than simple awareness. While this optimally works online, it is important to leverage the same for those who do not use social media. What makes it a good idea is that a recommendation straight from someone’s mouth still holds a lot of value. As influencer marketing in India is touching new heights, it is crucial to work on strategies and tactics that empower positive conversations.

Here is a list of strategies that will help you ramp up influencer marketing for those not on social media:

-      Reach out to active speakers who have created a space in your brand’s genre. See if they would like to experience your product and recommend it to others.

-      Consider working out on an incentive program with the influencers you are already working with. You can offer them gift cards or other tangible which they can distribute when they feel the need.

-      Lead by example and talk about yourself at in-person events, or send someone who makes a good impression and can be the face of your company.

-      Give away gifts that grab attention or makes someone feel deeply, like a T-shirt or a bag with a cool design. It need not be directly promoting your brand, but should make a lasting impression.

-      A bold campaign is a good way to get people talking about your brand both online and offline. Make sure it connects with your customers, is informative, has a human touch, and gives them something to talk about.

Do not underestimate the power of your employees in advocating your brand. A happy customer who is also a happy employee can share his/her experience with your brand.

If you think you need fresh ideas and full-proof implementation of the same, do not hesitate in hiring an influencer marketing agency. Having worked with influencers in giving the brands the right boost, they have a fair picture and experience of what works and what not. This will always ensure you get the best ROI and a lot of potential customers.